Hands-on advisory for your business idea. One hour every two weeks with Laurie, on your numbers, your offer and your next move.
from £1,000 / month · one hour every two weeks
You leave the intro call with a view on your fastest route to a first paying customer, whether we work together or not.
The gap
If you work in a big company, your processes, your standards and your way of thinking were built for scale: budgets, sign-offs, quarterly plans, a brand team, a legal team, a sales team. None of that exists at the start of a business, and trying to recreate it is how side projects burn a year and a few thousand pounds before a stranger ever pays.
0 to 1 rewards the opposite instincts. Ship something ugly this week. Charge before it is finished. Talk to ten people instead of building the deck. Spend on what moves one number, and nothing else.
After Hours is where you unlearn the big-company reflexes and optimise for the start, so you keep your money for the scale.
How it works
Not a course and not a coaching call. A working session where decisions get made and the next two weeks get scoped.
Two lines the day before: what happened since last time, what you are stuck on. Laurie comes prepared.
Traffic, conversations, sign-ups, revenue. What the data says versus what you hoped it would say.
Positioning, offer and pricing, the one acquisition channel that fits your calendar, the sales conversation, the AI tools that replace a hire. Whatever is blocking the next customer.
Three things, written down, with a number attached to each. That is the agenda for next time.
What we work on
Who exactly it is for, what it costs, why it beats doing nothing. The three sentences that make the rest of the marketing easy.
One channel, run properly, measured in customers. Laurie ran acquisition for The Andria at £0.17 blended cost per conversion across Google, Meta and TikTok.
The conversation, the follow-up, the close. Plus the AI tooling that qualifies, drafts and books for you so a team of one behaves like a team of four.
Who you work with
Laurie Pascual spent eight years at Google in enterprise sales, scaling UK Shopping Ads from $500M to $1.5B and taking Performance Max from launch to $1B in UK revenue in 18 months. She then built The Andria on the side: a Claude-powered career app with 70,000+ users across India, the UK and the US, launched with a solo budget and a bought-in dev team. Every big-company reflex she warns you about, she paid for first.
Two one-hour working sessions a month, prep on Laurie's side before each one, and a written list of commitments after. Larger scopes (more frequent sessions, hands-on work on your campaigns or tooling) are priced on the intro call.
Three months. 0 to 1 does not happen in two sessions, and the point is to see the effect of decisions over several cycles. After that, month to month.
The Andria app gives you a personalised plan and AI companions for the price of a coffee a month. After Hours is Laurie, live, on your specific business, with her judgement and her network. Most After Hours clients use the app between sessions.
Sessions are on video. Clients are in the UK, France, India and the US.
Bring the idea and the hours you actually have. Laurie will tell you the fastest route to a first paying customer, and whether After Hours is the right way to get there.
Running a company rather than a side business? See Andria Studio.