Fractional. Senior. Measured in customers, not decks. Ex-Google operators who ship production AI, working inside your team for the weeks or months a mission takes.
We come having looked at your public funnel. You leave with at least one thing to fix, whether you hire us or not.
The situation
Most companies between seed and Series B have the same gap. Product is moving. Growth is a founder doing marketing at 11pm and sales without a process. AI is on every board slide and in nobody's job description. Hiring a CMO or a Head of AI takes six months and £150k a year, and the first senior hire fails more often than it works.
You need senior operators now, for a defined mission, not headcount you cannot yet afford.
What we do
Positioning, launch plan, paid acquisition across Google, Meta, TikTok, LinkedIn and YouTube. Measurement first, then spend scaled against a cost-per-acquisition target.
Process, qualification, playbooks, CRM governance and forecasting. Plus the human-and-AI-agent stack so a team of two sells like a team of six.
From use case to shipped feature on the Claude or Gemini API: prompt architecture, evaluation, cost control, and the product decisions around it. We run one in production ourselves.
Example missions
Go-to-market plan, first campaigns, sales motion and the reporting the board actually reads, alongside the person accountable for the number.
Running The Andria's own acquisition across Google, Meta and TikTok: measurement setup, creative testing, and budget moved weekly to whatever converted.
How it works
Your growth target, your team, what has been tried. We say in the call whether it is a fit.
Six to twelve weeks with a named lead and a number to hit. Launch a market, build the outbound engine, ship the AI feature.
We run the plan, manage freelancers and agencies, and build the internal muscle so you graduate off us.
Who you work with
Laurie Pascual leads Studio missions. Eight years at Google in enterprise sales and AI go-to-market across EMEA: scaled UK Shopping Ads from $500M to $1.5B, took Performance Max from launch to $1B in UK revenue in 18 months, and led the EMEA commercial redesign after the European Commission's Shopping remedy. Founder of The Andria, a Claude-powered career app with 70,000+ users. Every mission draws on a network of ex-Google and ex-startup operators in paid media, sales and AI engineering, assembled for the brief.
Good. The first two weeks will tell you whether your cost per acquisition is structural or fixable. Most accounts we open have 20 to 30% waste visible in the first hour of looking.
Fractional means senior. You get people who have done this at scale for the days you need, instead of a full-timer learning on your budget.
So do we. Every mission includes hiring support and handover. The job is to make ourselves unnecessary.
Claude and Gemini APIs in production today. We are model-agnostic on the choice and opinionated on evaluation, cost and reliability.
A 20-minute call. We come having looked at your public funnel. You leave with at least one thing to fix, whether you hire us or not.
Building a side business rather than running a company? See After Hours.